Capital One - In The Rough

PARTNERSHIP

WBD and Capital One partnered with 3xW Creative to support post-production on the “In the Rough” campaign, a series of comedic spots featuring Charles Barkley and Samuel L. Jackson on the golf course.

EXECUTION & IMPACT

Built around Barkley’s famously unpredictable personality, the campaign paired sharp humor with relatable financial messaging, reinforcing Capital One as a trusted partner when life doesn’t always go according to plan.