WNBA All-Star Weekend

PARTNERSHIP

ESPN partnered with 3xW Creative and Ego Nwodim to create a fan-first campaign celebrating the culture and excitement of WNBA All-Star Weekend. Together, we developed a concept positioning Ego as the ultimate authority on experiencing the league’s biggest event.

EXECUTION & IMPACT

3xW Creative managed production and post-production, delivering a multi-platform campaign across ESPN’s linear, digital, and social channels. The campaign helped fuel a record-setting weekend, with WNBA All-Star viewership up 40% year-over-year and among the largest audiences in event history.