WNBA Playoffs on ESPN

PARTNERSHIP

3xW Creative partnered with ESPN to support the 2025 WNBA Playoffs campaign, providing campaign ideation, production, editorial, finishing, sound design, and multi-platform deliverables. Starring musical artist, BIA and her hit song “We on Go!”

EXECUTION & IMPACT

Our team helped bring the championship story to life during a season that became ESPN’s most-watched WNBA regular season and postseason ever, with the Finals ranking as the second most-watched in network history.